Job Details

Paid Media & Account Management Specialist Job Summary:

We're seeking a self-driven Paid Media & Account Management Specialist who thrives in a fast-paced setting to join a global Association headquartered in Washington, DC. This is hybrid position, requiring you to work onsite in Washington, DC two days a week. The position is twofold: 1) serving as an account manager for the company's internal agency/studio, and 2) managing the company's paid media efforts.

For the internal studio, you will be responsible for client management of projects, and lead overall marketing strategy for the content studio. You'll be responsible for creating compelling proposal presentations to potential clients that include the benefits of working with the studio, the program framework along with clear objectives and KPIs, and a budget. You'll be responsible for delivering creative assets to clients on schedule and on budget. In addition, you'll work on marketing campaigns to promote the studio's product offerings.

For paid media, you'll be leading 7-figure media budgets that focuses on increasing ROI, traceability, and impact of all paid media across the company. It will be critical that you have strong cross functional leadership capabilities as you will be the key liaison between the internal entities who "want to advertise" and the agency experts who recommend how to achieve the desired outcomes. On the performance side, you'll be focused on digital acquisition strategy, increasing retention, and engagement through targeted paid campaigns with a strong emphasis on the analytics. A strong understanding of the paid media landscape will be invaluable in understanding key drivers, potential outcomes, and diagnosing barriers towards performance.

Paid Media & Account Management Specialist Responsibilities:

• Work with internal and freelance designers to develop creative assets. Coordinate sharing of art concepts and deliverables between freelance designers, internal teams, and clients.
• Develop and implement comprehensive timelines and deliverable schedules for all projects by working with staff, freelance writers and clients. Work with Senior Editor and clients to define scope and content elements for creative assets.
• Collaborate with all relevant teams (production, creative, marketing, social media, etc.) to ensure projects and programs are delivered on time and on budget.
• Lead status meetings with staff members and freelance designers, if needed, in an efficient and organized manner.
• Work closely with marketing teams to develop and execute paid media strategies across search, social, display, and programmatic channels to drive conversions.
• Manage paid media budgets, ensuring efficient allocation to maximize ROI and growing them as we demonstrate their impact and ROI vs. other channels
• Own reporting and analytics, providing insights to refine paid media strategies and meet business goals.
• Ensure creative is optimized (through testing, experiments, insights, etc.) for the desired outcomes and is on brand.
• Identify new opportunities for paid media expansion, including emerging platforms and innovative ad formats.
• Stay up-to-date with trends in digital advertising, emerging platforms, and industry best practices.

Paid Media & Account Management Specialist Qualifications:

• Undergraduate degree in marketing, communications, or other relevant field of study required.
• Professional experience of 3-5 years in project management or marketing role in related publishing, ad agency, digital marketing, etc., are strongly preferred.
• Must demonstrate ability to manage Proficiency in digital advertising platforms (Google Ads, Meta Ads, LinkedIn, etc.).
• Strong analytical skills with experience in data-driven decision-making.
• Excellent communication and project management abilities.
• Strong analytical mindset, with experience in tracking and optimizing paid media KPIs.
• Creative thinker with a passion for testing new approaches and driving measurable growth.
• Managing multiple large-scale projects simultaneously and experience with client management is a plus.

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This job is Hybrid Remote.

Pay Range: Hourly $32.00 to $40.00

We offer several comprehensive benefits package including health and life insurance, paid and unpaid time off, and retirement and savings plans to qualifying employees.

Download the Sparks Group mobile app from Apple App Store or Google Play .

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Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.

This Position Requires U.S. Citizenship

This Position May Either Require COVID-19 Vaccination or Regular Testing