Job Details

Why a Great Opportunity

Assistant Brand Manager Opportunity at a produce company with aggressive growth plans in California – work remote option from the Central Valley. Reporting directly to the Brand Marketing Manager and will be involved in all aspects of marketing and product development. Develop and maintain digital, online, and print assets for the company's brands.

Job Description

• Develop and maintain digital, online and print assets for the company's brands and product lines. Ensure assets clearly communicate details about the products and their competitive benefits.
• Build out the company's photo and video library, while working closely with outside vendors in the production and editing process.
• Supply the sales team, customers and brokers with materials that meet their digital content needs, such as images and written descriptions for product listings on customer websites and other digital platforms.
• Develop and execute content plans for the company's online presence, such as website, email marketing, social media. Implement updates, monitor analytics, and suggest new improvements.
• Stay up to date on marketing and industry trends for opportunities to improve our messaging and strengthen our brand presence.
• Maintain product specification database. Work with innovations and production teams to define product attributes, capture specification details and record in master database.
• Assist in sales support needs: strategy, creative assets, presentation development, sample requests, prototype creation, digital and in-store POS needs, and developing general sales assets and materials to support our products and brands.
• Maintain the website, making updates and changes as needed to the website content. Work with agency partners to design new pages for the website when necessary for promotional activities or website content refreshes.
• Support the company presence at trade shows and retailer events, including planning, pre-show preparation, post-show cleanup, and attendance as needed. Activities could include, but not limited to, booth design, hotel coordination, travel planning, booking entertainment, product demonstrations, POS, and logistics.
• Support new product initiatives through the innovation process to launch while working alongside teammates from all areas of the organization.
• Provide support for all aspects of the process – concept research and development, product testing, packaging structure design, packaging graphic design, operational/production integration review, sales education, customer introduction, prototype development, sample fulfillment, and launch process execution.
• Following a product launch, monitor and analyze product performance utilizing data from IRI/Nielsen and internal sales information. Develop informational reports for internal distribution and review.

Qualifications

• Bachelor's Degree in Business, Marketing, Sales, Communications, Agriculture, or another related field
• 1-3 years consumer packaged goods marketing or related experience
• Detail oriented, organized, and able to manage multiple projects simultaneously
• Team player, able to collaborate with others. However, must also be a self-starter, able to initiate and work on projects independently.
• Social media management background – Facebook pages and Instagram business account management experience strongly desired
• Ability to write routine reports and correspondence. Ability to speak effectively before groups of investors, vendors, customers, or employees of organization.
• Experience with Microsoft Office Suite and various internet communication software as well as syndicated data understanding. Familiarity with Adobe Creative Suite, SmartSheets, and WordPress is a plus.